About Us

The Penticton Hospitality Association is part of a winning team that works together to make Penticton and Wine Country the Okanagan’s number one destination of choice for all our visitors.

Originally founded in 1973 (almost 40 years ago), the Penticton Hospitality Association (PHA) is the hospitality industry’s authoritative voice, representing a combination of small, medium and large hotel and resort owners throughout Penticton and Wine Country.

We are made up of more than 40 active members, encompassing resorts, hotels, motels and bed & breakfast establishments who collectively comprises of in excess of 1,500 rooms. PHA members create significant employment opportunities for full and part-time workers in and around Penticton and Wine Country.

The PHA is dedicated to promoting and protecting the interests of all its members by inspiring excellence through programs and initiatives in advocacy, industry leadership, professional development, and community involvement. We are intrinsically linked and focused on the promotion of travel and tourism within the Okanagan and the province of British Columbia.